Creating videos for your business can sometimes be a headache, if only to decide what type of videos to make for your business. Whether you work for a big brand or a small business, video content is a great tool for building trust with potential customers.
Using video content for business marketing is becoming more common. There are good reasons for this. It naturally attracts consumers across screens of all sizes and keeps them engaged with your content longer. This improves also your brand’s SEO (search engine optimization) ranking. The demand for video content is increasing, too. According to Forbes, 90% of customers say video helps them make buying decisions, and 64% say that seeing a video makes them more likely to buy.
But what kind of video is right for your business? We’ve gathered a list of the essential types of videos your business can create in order to promote your products or services.
Social media video
Whether your social network of choice is Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok or a combination of a bunch of them, the videos you host there can drive traffic to your website. They can also simply live on your profiles to build brand awareness. The use of subtitles is essential, regardless of the social network on which you publish a video. And even more so if your video features someone talking. Remember that nowadays many users will see your video content without sound.
Content marketing video
Video is now a must for your marketing strategy. Andy Crestodina, renowned speaker, author, and Co-founder of Orbit Media Studios, says a good content marketing video is one that’s full of ‘helpfull stuff that gives your audience value in exchange for their attention’. If your video topics address answers to questions your audience is searching for on the web you have a good chance of getting found.
Product video
Product videos can be challenging to create but the truth is they are extremely effective when they are made the right way. By giving the consumer a comprehensive, in-depth breakdown about the features of a product, companies can connect more deeply with their prospective buyers. They can emphasize the benefits and the uniqueness of a particular product.
Explainer video
Explainer videos, like tutorials, provide simple information to help your audience. These educational videos teach your (future) customers how to solve one or the other problem. It could be a problem using your product or a more indirect problem. Either way, by the end of the video, you will have provided them with the knowledge and skills to take action.
Testimonial video
Testimonials are crucial for both small and large businesses. They help in marketing your products and services. These are direct proofs of reliability and usefulness. Testimonials from real customers, which your audience can see and hear, facilitate trust. It’s engaging content and video can take your testimonial to the next level.
Promotional video
The promotional video is also a very powerful marketing tool. A promo video is a bit like a movie trailer for your business. It should get potential clients excited about choosing you.Whether you’re inviting guests to a conference, webinar, or office open house, promotional videos pitch your event while giving your audience a feel for your brand. This type should be relatively short—say, under a minute. Quick edits and a forward-moving music track can help ramp up the impact of this type of video.
Quick tips for starting your video projects:
Adapt:
From the start, plan your video according to the medium you will use, the distribution method you will choose. Platform requirements can dictate the length, content, and format of your project.
Script:
View your final product before you shoot to avoid costly mishaps and delays. Outline the plans and resources you’ll need to keep your video project on track.
Be straightforward:
Have a clear message that is specific to your business and relevant to your audience. A web writer can help you find persuasive and powerful content.
Film:
Consider weather, clothing, props, noise, and interruptions that could interfere with your shoot. Make adjustments accordingly.
Then it remains to integrate the video into the marketing strategy of your company.
Video, like any marketing content, is only a way to convey your ideas, to reassure your potential customers of your brand or to convince them to buy your products and services. The video must fit into an overall marketing strategy. Specialized companies support you in the implementation of your marketing strategy. Don’t hesitate to ask them for advice.